Actua International LTD provides a niche service to manufacturer’s by providing a level of control not usually seen within secondary markets. By being present in so many local markets, Actua has become a valuable to tool for manufacturers to excel at extending the brands life cycle and utilising the brands position within whitespace channels.
More importantly the level of success seen has been dramatic seeing a long term value in the brands equity increase over several years. By using high profile brands we are capturing a new flow of consumers which develop brand loyalty otherwise not normally associated within secondary channels. More so this creates a pull to capture demand in secondary brands which has proven unsuccessful within their target market.
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